A new Yahoo Canada/ Maru Public Opinion survey released today reveals that as “Financial Literacy Month” kicks off, just one in five (21%) Canadians consider themselves very financially literate. While a majority (60%) admit to managing a personal or monthly budget, fewer (29%) have taken educational courses about finances or personal budget management.

Maru Public Opinion has released Scotiabank’s third annual Path to Impact Report, which examines the views and outlook of financial decision-makers at Canadian businesses with annual revenue of between $50,000 and $5 million. Read the impact report.

A new Yahoo Canada/ Maru Public Opinion survey released today finds most (53%) Canadians are “worried” because inflation is causing some serious money issues for them—and they are joined by just over another one in ten (13%) who admit to feeling “genuinely panicked” as inflation is causing them drastic lifestyle changes/tradeoffs.

A new Yahoo Canada/ Maru Public Opinion survey released today finds that a majority (57%) of Canadians are personally feeling the effects of rising interest rates—split between those who are feeling real anxiety (39%) because of money pressures and others who admit to being worried sick about where rising interest rates could lead to financially for themselves and/or their family (18%).

A new Maru Public Opinion survey undertaken for ADP Canada reveals that while a majority of working Canadians report feeling satisfied at work, many have trouble setting boundaries between work and personal life—especially those who are young employees.

A new Maru Public Opinion survey undertaken for the Fondation André-Boudreau reveals that a majority (65%) of Quebec parents of children under 18 years of age are concerned about their child(ren)'s stress and anxiety.

The Maru Household Outlook Index (“MHOI”) is at 93 (which is negative/pessimistic under the index base of 100), up three index points from last month’s 90. This is still well below its most recent highest mark recorded in July 2021 when it topped 109 (which is positive/optimistic with anything over the index base of 100).

A Maru Public Opinion survey released today provides the official results for the Club House® Great Canadian Thanksgiving debates that covered which versions of classic seasonal dishes, terms, and habits that win Canadian’s hearts and minds.

A new Maru Public Opinion survey released today finds that mainstream media sources still dominate where Canadians who follow the news (86%) get their daily fill—but not surprisingly, of the twenty-three daily consulted news sources measured, their utilization varies significantly by age group. The results and accompanying charts were made available to coincide with World News Day 2022, a global campaign to amplify the power and impact of fact-based journalism.

A survey released today by Maru Public Opinion that was undertaken for Marriott Bonvoy finds a majority (60%) of Canadians prefer to book their hotel stay using the hotel website (for example, Marriott.com, Hilton.com) rather than directly through online travel agencies (such as Expedia.com, Booking.com). Those most likely to prefer this method reside in Atlantic Canada (63%), followed by those living in both Ontario (61%) and Québec (61%), British Columbia (59%), Alberta (54%), and Manitoba/Saskatchewan (54%).

A new Yahoo Canada/ Maru Public Opinion survey released today finds a whopping seven-in-ten (67%) Canadians admitting that they’re shopping less in stores nowadays than before the pandemic began back in March 2020. Yet, if given a choice between shopping in a brick-and-mortar store or online, two-thirds (65%) of Canadian consumers prefer to wander the aisles and purchase items off the shelf.

A new Maru Public Opinion survey undertaken for CIBC finds that the last two years of the pandemic have brought about a time of change and transformation among Canadians, with an opportunity to re-evaluate what matters in their lives and to anticipate some further changes ahead.