For many in financial services, Consumer Duty is proving to be more than a compliance exercise - with the new standards driving a significant shift in how companies are thinking about consumer protections and customer experience (CX).

The ideal airport lounge experience. Air travel has had its challenges over the last three years; airlines and airports need to entice their frequent flyers back to drive both volume and profitability, and one of the ways of doing this is through the airport lounge experience to ensure traveling is a pleasurable experience for premium and frequent flyers.

The Marketing Department has been spending money on your brand’s new campaign, and sales are up, but your brand tracking metrics are not significantly improving.  Or even worse, trending in the opposite direction vs. sales.

Do you know how your consumers emotionally connect to your brand? Are you leveraging and building upon those emotions in your marketing communications? Are you bluntly capturing affinity or brand love as a metric in your tracker with no idea how to use it to your business advantage?

A global entertainment studio enlisted Maru to help advise them on content planning. Maru's research approach included Implicit Association Testing (IAT), which helps capture each movie's strength and show the title in generating positive, fast, implicit associations.

January is traditionally when people commit to a healthy start to the New Year, whether giving up alcohol with dry January, joining a gym to get fit, or altering their diet by giving up meat. We examined this using our weekly Omnibus study of a nationally representative sample of 1,000 people and uncovered some interesting facts about Veganuary.

Learning at all levels of the organization sets the foundation for success in many ways, including retaining top talent, increasing employee satisfaction in the workplace, and better customer service. This begs the question; how can organizations evaluate their L&D programs and provide the reassurance to continue investing time and resources into their employee’s growth?

While many companies recognize the value of keeping essential business software up-to-date, employee research techniques and solutions are often overlooked. Here are five signs that it’s time to upgrade your employee research.

Web3 was one of the industry’s buzziest terms at the start of 2022. Facebook had gone all in on the Metaverse with their Meta rebrand in October of 2021. NFTs and cryptocurrency were seemingly unstoppable in hype and valuations. Then a series of scandals in cryptocurrency struck, beginning the onset of the crypto winter and skepticism about all Web3 technologies.

We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress, by taking a holistic view of stated attitudes and unlocking deeper emotional needs.

The Crypto Winter has become the Crypto Crisis.

The collapse of FTX, a large cryptocurrency exchange, has severely impacted the values of the many cryptocurrencies in existence, which were already depressed versus their highs of 2021.

The Entertainment and Technology team at Maru recently ran some consumer questions to assess how the public perceives crypto, with the results shared below.

Consumer Duty is an opportunity for both improved customer outcomes and a deeper understanding.

Consumer Duty raises the bar of regulatory consumer protection in the financial services sector by shifting the regulation paradigm from a process-driven approach to one based on customer outcomes.

To achieve this, firms need improved customer insight to engage teams and consistently provide products, services, and communication to deliver good outcomes.

The cost-of-living crisis is dominating the media and occupying many people's minds. The cost of basic, essential items such as food and energy bills have increased rapidly in a short period of time and much faster than average household wages. We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress by taking a holistic view of stated attitudes and unlocking deeper emotional needs.

We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress, by taking a holistic view of stated attitudes and unlocking deeper emotional needs.

The reliability and validity of 28 panels in 14 countries.

Sample quality is critical, especially in multi-country research. Bad sample provides misleading results, defeating the purpose of doing research. Poor quality sample adds insult to injury by dealing a blow to the reputation of our industry. Identifying good sample from bad will make or break your project. In this paper, we convey important findings from a 28-panel, 14-country reliability, and validity, involving over 28,000 people. We report on lessons learned and propose critical questions to ask potential suppliers.

Clean water. Electricity. Stoplights. These are all things we take for granted because they are very reliable. They are so reliable that they are boring. They are reliably boring. And that’s a good thing.

The market research industry's credibility assumes that our survey results are representative and reliable. But that supposition is increasingly wrong.

Free streaming channels—in industry parlance, FAST (Free Ad-Supported Streaming TV)—are one of the hottest topics in the entertainment business. International conferences like IBC and MIPCOM are devoting considerable attention to the format, boosted by its success in the United States.

The Web3 innovation of NFTs (Non-fungible tokens) is not going anywhere. With an increasing number of entertainment companies either announcing plans to or already entering the NFT market, the technology can be expected to adapt and become more consumer-facing in the next few years.

NFL games return on September 8, and with them will come an uptick in the amount of money being spent on mobile sports betting, promising increased revenues for sportsbooks operating across America.

The possibility that the U.S. will soon be in a recession keeps growing. One area of entertainment which will be particularly nervous about this possibility is subscription video. The industry is unrecognizable from the Great Recession of 2007-09. Back then the main way to subscribe to video was cable, with Hulu still a free advertising-based video on demand (AVOD) service (launching subscriptions in 2010) and only Netflix offering a subscription streaming service.