October 12, 2022, Toronto, CA: Today, Maru Group (‘Maru’) has announced it has been acquired by Stagwell, the challenger network built to transform marketing.

Maru Group, the leading software platform with unique implicit response capabilities for experience and insights generation, will join the Stagwell Marketing Cloud, a suite of proprietary SaaS and DaaS tools for in-house marketing teams. Maru's suite provides real-time access to insight and results, bringing into one ecosystem adaptive interpretation of behavioral, transactional, and attitudinal consumer data.

Aug 10, 2022, Toronto, CA and London, UK: Today, Maru Group (‘Maru’) has announced the launch of the world’s first implicit response data collection platform for insights generation. This platform dramatically enhances the ability of marketers and researchers to predict and explain behavior, leading to better informed business decisions.

June 23, 2022, Toronto, CA and London, UK: Maru Group (‘Maru’), the experience & insights platform, has published Feel, Behave, Think − The Pathway to Human Decision Making. This important new book written by Todd Trautz, Maru’s chief innovation and solution officer, is a must-read for the marketing and insights sectors. Its story-driven approach uses practical examples and anecdotes in an engaging narrative to help readers understand the behavioral science behind how and why consumers make decisions that are so disconnected from what they tell us when asked.

February 25, 2022, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and insights software and advisory services company has announced that Michelle Walkey is appointed Managing Director for Maru/Matchbox U.K.

Ms Walkey will oversee the delivery of Maru/Matchbox’s U.K. strategy and vision, while working closely with client services, sales, and marketing teams across the organization.

November 17, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and insights software and advisory services company has announced two senior promotions at Maru/Matchbox.

Patricia Chapin-Bayley (Trish) is promoted to the position of President, West Region and head of Technology & Media verticals. Loukas Tziotis has been promoted to Managing Director, Media, Entertainment, and Technology.

The pandemic has accelerated digital transformations, fueled technological innovation, and disrupted how we live our lives in ways we had never imagined. And in order to successfully compete in this environment, it has put intense pressure on enterprises to develop stronger consumer insights in less time. When facing this challenge, the old expression applies: “Insanity is doing the same thing over and over and expecting different results.”

In the cover feature of the current MarTech Outlook magazine, editor Debra Morgan and our CEO Ged Parton break down how Maru’s business model is disrupting the insights industry and reveal the critical elements enterprises must consider to select the right customer experience and insights partner to help produce better results.

August 17, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company has announced the hiring of Silvia Novoa in the role of SVP, Global Account Director. Silvia will be based out of the company’s Buenos Aires office.

This hire reflects Maru’s strong commitment to supporting international clients with a structure that helps deliver sophisticated tracking and research programs across multiple markets around the world.

July 23, 2021, Toronto, CA; London, UK; Buenos Aires, AR; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced two significant promotions in Maru/Matchbox.

Daniel Finder is to assume a new role as President, Client Relationships, Maru/Matchbox. Daniel will remain as CEO, Latam. Brent Snider will become President, Chief Revenue Officer, Maru/Matchbox.

April 9, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced the appointment of Erica Ruyle, Managing Director, Qualitative.

Erica will be responsible for partnering and leading Maru’s qualitative client activation initiatives and strategies. This role is responsible for the development and strategic management of our Qualitative IP and Software. Erica will partner with Maru’s HUB Development group on the qualitative environment to help shape it as it is being developed and assist in the packaging of our digital qualitative offer.

March 31, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced the launch of Emotion in CX, an innovative, holistic Feel, Behave, and Think philosophy approach that allows you to accurately capture customer emotion.

Powered by HUB, Maru’s proprietary software, Emotion in CX solution enables businesses to continuously improve the Customer Experience by diagnosing the emotional relationship. HUB utilizes a proprietary visual semiotics technique to passively collect the emotions evoked at any touchpoint in the customer experience journey to identify what we call, the Emotional Signature (ES).

March 5, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’), the global insights Software and Advisory Services company, has announced an update to their company positioning.

Ged Parton, CEO of Maru, explains, “We have progressed these last 5 years. Our technology is no longer solely the enabler of the business and our processes. It is now also sold directly to clients as a stand-alone product and of course in conjunction with our various services.”

February 24, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’), the global insights Software and Advisory Services company, has announced the launch of Brand Health Tracking, a combined System 1 and System 2 research solution designed to deliver actionable data with agility and speed.

Toronto, 11 February 2021: Maru/Blue, a premium quality data services firm, today is pleased to announce the expansion of the executive team with multiple promotions across the business.

Bouavanh Chatooria is now SVP, Quotations Service Bureau. Bouavanh joined the team in 2010 and since has served an important role in building a team that is renowned for its accuracy, speed and focus on delivering the best solutions and advice to clients. She has been instrumental in growing Maru/Blue into a world-class panel and data services firm.

Maru/Blue, premium quality data services firm, announces the hire of Christina Giordano, seasoned veteran, to lead as VP, Strategy & Development, Healthcare.

Maru/Matchbox has appointed current board member Sarah Beams to Managing Director for the organisation’s UK division. Beams will oversee the delivery of Maru/Matchbox’s UK strategy and vision.

Maru Group (‘Maru’), the global technology-enabled market research and customer insights company, is pleased to announce the publishing of a must-read book for the market research sector, Eureka! The science and art of insights.

Maru/Matchbox (‘Matchbox’), the global insights partner, is pleased to announce the appointment of Kasia Galka as SVP, Maru Operations Group. Kasia will lead the delivery of projects in North America, Europe and Latin America.

Maru Group (Maru) the global technology-enabled market research and customer insights company, has today announced the launch of an Instant Qualitative Environment, bringing together digital qualitative methodologies, expert moderation and AI-powered analysis tools.

Maru Group (Maru) the global technology-enabled market research and customer insights company, has today announced the launch of an Instant Qualitative Environment, bringing together digital qualitative methodologies, expert moderation and AI-powered analysis tools.

Toronto, August 27, 2020; Maru/Matchbox, the global technology-enabled advisory insight provider, has today announced the launch of the Technology Advisory Council consumer panel, a dedicated Maru/HUB Panel Community with an integrated System 1 and System 2 research toolkit designed to help brands and businesses connect with tech-savvy consumers.