APPS:
SYSTEM 1 RESEARCH
APPS: SYSTEM 1 RESEARCH
Maru/HUB provides a connected and holistic understanding of consumer behavior and emotion by integrating System 1 and System 2 measurements into all our capabilities and solutions.
Our tools and software are rooted in behavioral science innovation. We empower researchers to capture the behavioral response and emotional reaction that overwhelms the human decision-making process in one dynamic research platform.
Hub is the first System 1-enabled research software, meaning that most question types capture both the total response and the implicit response. Hub uses timed data to calculate the averages per question and answer choice to identify the truly implicit responses, distinguishing those respondents who are responding emotionally vs. rationally. Ultimately, this makes analysis more accurate and insightful and helps us close the say/do gap.
Emotional Signature is our proprietary visual semiotics tool that captures unarticulated feelings and emotions. This enables us to identify emotions associated with brands, experiences, concepts, messages, content, and more.
Our connected System 1 and System 2 apps enable us to holistically understand consumers by covering all aspects of how they feel, behave, and think about the stimulus, an issue, or an experience.
FAST IMPLICIT ALIGNMENT DRIVES BEHAVIOR
We performed quantitative research to demonstrate the strength of the relationship of fast implicit data with consumer behavior.
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Public Opinion Poll
We deliver insights into citizen-consumer attitudes, opinions, & behaviors. We snap polls for collaborative media partners & clients alike. Read our latest public releases.
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Maru Insights Blog
Learn how Maru’s enterprise software ecosystem uses data to discover insights and hear directly from our advisory experts on the latest industry trends, gaps, & opportunities.
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Maru Research Papers
Want a more in-depth look into our research? Hear from our experts on how Maru provides data-driven, scalable solutions to meet our client’s insight needs.
The Experience & Insights platform
To learn more about Maru's powerful research ecosystem and how we deliver insights at speed, please contact us today.