Whitepaper
FAST IMPLICIT ALIGNMENT DRIVES BEHAVIOR
We performed quantitative research to demonstrate the strength of the relationship of fast implicit data with consumer behavior.
Building from the wealth of work conducted in behavioral science academia over the past 20 years, we performed quantitative research on research studies to demonstrate the strength of the relationship of fast implicit data with consumer behavior. While many brands recognize the importance of implicit data, the strength of the relationship with behavior needs to be more understood and valued. We demonstrate and affirm the work in academia that consumers’ fast implicit responses are measurable predictors of behavior and inextricably related. For brands, this provides insight into the consumer heuristic and reveals how to impact behavior directly and meaningfully.
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