QUALITATIVE
QUALITATIVE
We tell transformative stories that prompt new understanding and decisive action.
There are many commercial challenges where qualitative understanding is essential for success in decision making. Our senior team will deliver key attributes in the projects that are shaped to answer these challenges either as project leaders or contributors:
Expert team of dedicated leaders rich in experience of leading strategy & research projects
A framework philosophy which captures how people feel, behave, and think to ensure holistic understanding
Analytic orientation which embraces culture as input through approaches which capture the zeitgeist
A knowledge-based preference to utilize digital tools whenever the opportunity presents but to flex around the right method for the task at hand
Clear action focused deliverables
We know strategy
With diverse backgrounds including client-side and agency-side roles, our Qualitative Center of Excellence members bring real-world strategic experience to clients’ challenges.
We understand culture
We don’t believe that people operate in a vacuum. Cultural influences act to inform attitudes, behaviors, and purchases. We have developed a proprietary technique for uncovering ways that culture influences consumers.
We tell great stories
We know that strong insights are insights that resonate with internal audiences & prompt good decisions. Through workshops and immersive sessions, video deliverables, & creative storytelling techniques, we communicate insights that resonate.
We are practitioners
The Qualitative Center of Excellence team members have deep roots in traditional, in-person qualitative, but we are also true digital natives. We are passionate about leveraging new software to understand people.
Where we excel
We have a really powerful experience and demonstrable credentials in a number of specific areas. The Qualitative Center of Excellence exists to help clients answer their most challenging strategic questions.
Identifying new product and innovation opportunities
Creating compelling messaging strategies
Developing and evolving brands
Uncovering new positioning territories and value propositions
Finding new ways to connect with target audiences
Understanding changes in attitudes, behaviors, and categories
The tools that we use
Our specialist advisory team are true digital natives. We use our own proprietorial qualiative platform and tools where appropriate. That said, we are method agnostic and will advocate for the method that really establishes deep understanding of an issue or opportunity.
Our partner network
We have expert leaders in our key markets of USA, UK and Argentina. The team is deeply experienced in international work. This last year we have conducted projects with fieldwork in over 35 countries as we deliver high order stratgeic work for our clients.
In each of these countries we use accredited partners to execute on the ground.
The Experience & Insights platform
To learn more about Maru's powerful research ecosystem and how we deliver insights at speed, please contact us today.
Agile qualitative delivered using our codified best practices
We are founded on the principle that we have a fully flexible service model. As part of this we recognize that not every project is strategic in nature. We understand that sometimes the budgets are in the value range and that speed of delivery is of the essence.
So, we also offer Qualitative Studios where our clients benefit from the wisdom and experience of the senior team through codified best practices executed quickly by client relationship managers, often times within our feature rich platform: Instant Qualitative environments.
Leveraging our digital qualitative platform for agile research
Qual Studio, built on our own Instant Qual platform, empowers client leads to conduct agile, tactical qualitative under the guidance of experienced qualitative leads.
For example:
Put quantitative learnings in context
Design better questionnaires
Illustrate key themes with qualitative richness
Bring community members & audiences to life
The Experience & Insights platform
To learn more about Maru's powerful research ecosystem and how we deliver insights at speed, please contact us today.
-
Public Opinion Poll
We deliver insights into citizen-consumer attitudes, opinions, & behaviors. We snap polls for collaborative media partners & clients alike. Read our latest public releases.
-
Maru Insights Blog
Learn how Maru’s enterprise software ecosystem uses data to discover insights and hear directly from our advisory experts on the latest industry trends, gaps, & opportunities.
-
Maru Research Papers
Want a more in-depth look into our research? Hear from our experts on how Maru provides data-driven, scalable solutions to meet our client’s insight needs.