By understanding how consumers Feel, Behave and Think, we can uncover the emotional and rational pathways that drive brand choice and enable better, more informed, more confident decision-making throughout organizations with a completely new approach to brand health measurement.

Maru’s Brand Health Tracking solution is designed to enable brand leaders to create and maintain a competitive advantage in their industry. Our approach starts with identifying the role brands play in the consumer decision-making process. Once we understand this, we can connect brand metrics to the drivers of brand choice and understand what brands must be measured in order to effectively assess the health of their brand.

We then take the resulting data and, using advanced analytical techniques, build a predictive model that highlights the contribution of media and brand spending on brand metrics and, in turn, on revenue. In short, we’ve enabled business leaders to integrate their brand health tracker with marketing objectives and performance for the first time. It creates a truly actionable brand health tracker that fuels informed decisions organization-wide.