Hotel direct booking

A survey released today by Maru Public Opinion that was undertaken for Marriott Bonvoy finds a majority (60%) of Canadians prefer to book their hotel stay using the hotel website (for example, Marriott.com, Hilton.com) rather than directly through online travel agencies (such as Expedia.com, Booking.com). Those most likely to prefer this method reside in Atlantic Canada (63%), followed by those living in both Ontario (61%) and Québec (61%), British Columbia (59%), Alberta (54%), and Manitoba/Saskatchewan (54%).

Detailed Tables

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Canadian news consumption

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Online versus in-store shopping preferences