The April 2024 Canadian Maru Household Outlook Index (MHOI) is at 87, holding where it was last month. Awash in a wrong track economy mindset, the recent rally has stalled but remains at its highest level since May 2023.

As the federal Finance Minister readies the Budget to drop next week, she has her work cut out for her as two-thirds of Canadians say the state of the economy is on the wrong track.

Entry into the housing market feels out of reach for the majority of non-owning Canadians.

The survey reveals a juicy truth: almost all Canadians aged 60+ (96%) don’t think of the double entendre when they see the peach emoji.

The study uncovers that most Canadians either don’t have a legal Will and why that’s the case and reveals that many expect receive an inheritance and what they intend to do with the windfall.

A majority of Canadians want sports betting ads to exclude current team players and celebrities and not to be allowed during live sports games/events—most even support a nationwide sports betting ad ban to be implemented right away.

Driven by a decrease in all secondary indicators, the Happiness@Work Index Score is down from last month and is slightly below its initial sounding score back in March 2023.

While most agree Canada is privileged to access freshwater resources, only one third believe Canadians have equitable access to safe, drinkable water.

Half of Canadians who talk to loved ones about finances have arguments around money—and over the same thing more than once.

Canadians would rather spend time and resources to save animals that are on the planet but may soon be extinct rather than trying to bring back extinct animals through cloning and genetic engineering techniques.

The March 2024 Canadian MHOI is at 87 (negative/pessimistic), up one point from last month and at its highest level since May 2023, underpinned by a trending positive macroeconomic outlook.

Most Canadians say there are more scams targeting them now than ever before and they’re feeling vulnerable to financial fraud.