Maru/Blue Collaborative Refinitiv Super Bowl Study
For many in America, the Superbowl this coming Sunday is not just a die-hard game but something of a miracle during these days of the pandemic. A collaborative study conducted by Maru/Blue Public Opinion and Refinitiv indicates that upwards of almost two-thirds of Americans could be tuning in to see all or part of the event—and of that group, a majority (59%) pick the Kansas City Chiefs to defeat the minority chosen (41%) Tampa Bay Buccaneers. Eight in ten (80%) indicate they will be watching from home and for half (47%) of those who could be tuning in, the ads are an integral part of the Super Bowl experience—and they admit that they’re one of the things that draws them to the entire event.