The October 2024 American MHOI is at 82, up one point from 81 last month, as Americans find themselves split on optimism and pessimism about the economy as the election heads down the home stretch.

The September 2024 American MHOI is at 81, down one point from 82 last month as less believe the US economy will improve but also worry less and are saving more money for their retirement than last month.

The August 2024 American MHOI is at 82, down three points from 85 last month, exclusively driven by concerns and pessimism about personal finances.

The July 2024 American MHOI is at 85, holding steady for the third month in a row. This month’s tally finds more Americans upbeat about the macro economy while others feel that their personal situation has deteriorated.

The June 2024 American MHOI is at 85 and is the fourth month running that the MHOI has effectively held itself in place.

The May 2024 American MHOI is at 85, up one point from last month’s 84. Last month’s pause in the MHOI may have been more of a midcourse assessment than the beginnings of a contraction in the Bull Run.

The April 2024 American MHOI is at 84 down from 85, marking the end of a six-month Bull Run are down, and is either a pause for a breath or the beginning of something else.

While many Americans are open to purchasing an electric vehicle within the next two years, the lack of car chargers and cost to purchase are causing balks.

The March 2024 American MHOI is at 85, up two points from last month and continues a Bull Run that commenced in October 2023.

Almost half of Americans don’t feel safe from being harmed or killed by a random shooting at large public gatherings, like a fair or parade where they live.

Most Americans want a comprehensive energy strategy and say the rush to transition to renewable energy is going to sacrifice America’s ability to keep the lights on.

US small business leaders head into 2024 with both confidence and a measure of burnout.

The February 2024 American Maru Household Outlook Index (MHOI) is at 83 (negative/pessimistic) up one point from 82 last month and is the third consecutive rise since October 2023. The Index has climbed back to where it was in September 2023.

While food costs and labor costs continue to be major financial strains, restaurant operators are navigating the changing industry landscape by tapping into new revenue streams and technologies.

The January 2024 American Maru Household Outlook Index (MHOI) is at 82 (negative/pessimistic) up two points from 80 last month and is the highest the index has been since September 2023.

The December 2023 American Maru Household Outlook Index (MHOI) is at 80 (negative/pessimistic) up one point from 79 last month and stems a drop (from 86) that began back in July.

When Thanksgiving arrives on Thursday, November 23, 2023, three-quarters (75%) of Americans will sit down to dinner with all the traditional fixings—but there’ll be four different place settings.

The November 2023 American Maru Household Outlook Index (MHOI) is down to 79 (negative/pessimistic) and tied for the worst measure on record (July 2022)—and the steepest drop since the index commenced in April 2021.

Six in ten (58%) Americans could spend an average of $569.30 each during this years’ Black Friday and Cyber Monday retail bonanza—with a majority (70%) doing most of their buying online as opposed to doing so in person at bricks and mortar stores (30%).

The October 2023 American MHOI is down three points from 86 last month to 83 (negative/pessimistic), driven primarily by a grim assessment of the state of the economy and its outlook as the debt ceiling showdown returns from last June—this time worsened by a Congressional quagmire caused by the unprecedented ouster of Speaker Kevin McCarthy.