US PUBLIC OPINION POLLS
Holiday Hugging
Company surprises team with AI & real-life hugs in emotional video as 74% of people say they won’t be able to hug someone they wish they could this holiday season.
The October 2024 American MHOI
The October 2024 American MHOI is at 82, up one point from 81 last month, as Americans find themselves split on optimism and pessimism about the economy as the election heads down the home stretch.
The September 2024 American MHOI
The September 2024 American MHOI is at 81, down one point from 82 last month as less believe the US economy will improve but also worry less and are saving more money for their retirement than last month.
The August 2024 American MHOI
The August 2024 American MHOI is at 82, down three points from 85 last month, exclusively driven by concerns and pessimism about personal finances.
July American Maru Household Outlook Index
The July 2024 American MHOI is at 85, holding steady for the third month in a row. This month’s tally finds more Americans upbeat about the macro economy while others feel that their personal situation has deteriorated.
June 2024 American Maru Household Index
The June 2024 American MHOI is at 85 and is the fourth month running that the MHOI has effectively held itself in place.
May 2024 American Maru Household Index
The May 2024 American MHOI is at 85, up one point from last month’s 84. Last month’s pause in the MHOI may have been more of a midcourse assessment than the beginnings of a contraction in the Bull Run.
April 2024 US Maru Household Index
The April 2024 American MHOI is at 84 down from 85, marking the end of a six-month Bull Run are down, and is either a pause for a breath or the beginning of something else.
Sparking electric vehicle purchases
While many Americans are open to purchasing an electric vehicle within the next two years, the lack of car chargers and cost to purchase are causing balks.
March 2024 US Maru Household Index
The March 2024 American MHOI is at 85, up two points from last month and continues a Bull Run that commenced in October 2023.
Shots fired in crowds
Almost half of Americans don’t feel safe from being harmed or killed by a random shooting at large public gatherings, like a fair or parade where they live.
An “all of the above” energy strategy
Most Americans want a comprehensive energy strategy and say the rush to transition to renewable energy is going to sacrifice America’s ability to keep the lights on.
US small business leaders Q1 BizPulse
US small business leaders head into 2024 with both confidence and a measure of burnout.
February 2024 US Maru Household Index
The February 2024 American Maru Household Outlook Index (MHOI) is at 83 (negative/pessimistic) up one point from 82 last month and is the third consecutive rise since October 2023. The Index has climbed back to where it was in September 2023.
The 2024 state of restaurants report
While food costs and labor costs continue to be major financial strains, restaurant operators are navigating the changing industry landscape by tapping into new revenue streams and technologies.
January 2024 US Maru Household Index
The January 2024 American Maru Household Outlook Index (MHOI) is at 82 (negative/pessimistic) up two points from 80 last month and is the highest the index has been since September 2023.
December 2023 American Maru Household Index
The December 2023 American Maru Household Outlook Index (MHOI) is at 80 (negative/pessimistic) up one point from 79 last month and stems a drop (from 86) that began back in July.
Thanksgiving
When Thanksgiving arrives on Thursday, November 23, 2023, three-quarters (75%) of Americans will sit down to dinner with all the traditional fixings—but there’ll be four different place settings.
November 2023 American Maru Household Index
The November 2023 American Maru Household Outlook Index (MHOI) is down to 79 (negative/pessimistic) and tied for the worst measure on record (July 2022)—and the steepest drop since the index commenced in April 2021.
US Black Friday/Cyber Monday shopping intentions
Six in ten (58%) Americans could spend an average of $569.30 each during this years’ Black Friday and Cyber Monday retail bonanza—with a majority (70%) doing most of their buying online as opposed to doing so in person at bricks and mortar stores (30%).
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