US Black Friday/Cyber Monday shopping intentions

Six in ten (58%) Americans could spend an average of $569.30 each during this years’ Black Friday and Cyber Monday retail bonanza—with a majority (70%) doing most of their buying online as opposed to doing so in person at bricks and mortar stores (30%).

Detailed Tables

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November 2023 American Maru Household Index

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October 2023 American Maru Household Index