We identify where customer needs are (and are not) being met, and work with our clients to optimise each opportunity. By shaping valuable and empowering interactions, we unlock optimised customer-centric outcomes, we cultivate deeper brand connections, and we promote long-lasting business success

We’re an extension of our clients’ teams, collectively empowered to better understand customer experiences and priorities through powerful data connectivity, built-in research agility, and sector expertise - all accessed through our Flexible Service Model.

We connect brands with their target audiences to bring customer experiences, priorities and ideals to life.

We capture on average one million survey responses each month for our clients and analyse every piece of structured and unstructured data with our real-time analysis and reporting portal to bring customer needs and priorities to life.

We’re in continual dialogue with over 200,000 of our clients’ customers, seamlessly activating tactical and strategic research projects through our custom communities to keep our clients in touch with the needs of their customers.

We’re capturing over 40,000 emotion data points each month via our visual semiotics tool, quantifying emotion at scale in our surveys and undertaking gap-analysis to inform the ideal propositions and experiences to meet customer’s emotional needs.

We’re a member of ESOMAR (European Society for Opinion and Marketing Research) and MRS (Market Research Society) in the UK, and proud to be an accredited training centre for the MRS Advanced Certificate.

Since our founding in 1999, our CX insights and market research programmes have empowered some of the UK’s biggest brands to make better decisions and drive meaningful change.

Today, our solutions provide comprehensive and integrated research. From consultancy to agile polling, from consumer panels to tracking programmes, we help our clients to better understand how their customers think, feel, and behave so that they can make the big decisions with confidence.

Our Milestones

  • 1999

    We first launched as eDigitalResearch at the dawn of customer research – with our proprietary software placing us at the forefront of digital CX and customer experience. Following the success of our first product, eMysterShopper, we branched out to develop a range of new cutting-edge digital customer experience tools and research techniques that put us on the map.

  • 2016

    We went global, becoming part of the Maru Group with our proprietary software at its heart. Combining consultants across the US, UK, Canada and Latin America with the acquisition of new market leading software and local market research professionals, we were able to further bolster our CX and market research offering, driving innovation in customer experience that aligned with evolving market needs.

  • 2019

    We launched our innovative integrated Emotional toolkit, enabling our clients to gain a 360-degree understanding of how their customers (first) feel, (then) behave, and (finally) think for the first time. Rooted in behavioural science, our System 1 technology sheds new light on customers' priorities and brings some of the world’s most-loved brands closer to their customers.

  • 2022

    We joined The Stagwell Group, a digital-first global marketing network that delivers scalable, seamless solutions through a unique combination of culture-moving creativity and cutting-edge technology. As part of the Stagwell family, our proprietary software and market research consultancy becomes key in contributing to the wider collective mission of The Stagwell Group’s agencies; to transform marketing by harmonising the art and science of creativity.

Get In Touch

Get in touch with our team to find our how our Customer Experience and Customer Closeness market research solutions can help you.

Set yourself apart from the competition by successfully understanding and meeting the needs of your customers.