The top challenge Canadians encountered in the past year that made accomplishing their financial goals more difficult was the high cost of living/inflation (71%). While a majority (54%) have not established a personal financial plan, many (38%--or 21% of all Canadians) say they’d be more confident in their ability to set and meet their financial goals if they had one.

While majorities of Canadians believe playing hockey provides kids with valuable life skills (83%) and increased diversity among those playing the game would encourage others to join (80%), most (78%) don’t perceive hockey as an affordable sport for families.

While two-thirds of Canadians admit to knowing a woman who has faced physical, sexual, or emotionally abused, and many say they’ve seen ads or information about The Violence at Home Signal for Help, just a few admit they’re “very confident” in their abilities to render support to any person involved in such a circumstance.

A majority (56%) of Canadians are consuming more media news and related programing—and while two thirds (66%) of Canadians say they source news from traditional news channels, those who are the youngest utilize social media platforms for their news by a whopping comparative majority (73%). 

The November 2023 is at 83 (negative/pessimistic)—qualitatively the worst measure of economic confidence and personal financial outlook since the index commenced in April 2021.

When all is said and done, one third (34%) of Canadians find the holiday season exhausting compared to the remainder (66%) who find it all rather enjoyable. And while there may be two distinct mood groups produced during the holiday season, various sleeping patterns have different impacts on its gifters and revelers.

Half of Canadian households are deadly serious about participating in Halloween this year, with someone either going out to scare up a monstrous bag of morsels or staying behind to hand out treats (or a trick) to little visiting ghouls and goblins (or maybe even a Barbenheimer!)

While a majority of Canadians claim they’ve recently encountered false online/social media information generated by AI, half admit they’re not confident they can even tell the difference between content produced by AI or created by humans.

October 2023 Canadian MHOI is at 84 (negative/pessimistic) down two points from last month and the second worst measure since April 2021 (only beat out by last March at 83). A new milestone: 70% of Canadians believe the state of the national economy is on the wrong track—the highest level yet recorded.

More than half (54%) of Canadians indicate they’ll either be hosting or going to another household for Thanksgiving dinner this weekend.

As the cost of living rises, most Canadians are making daily sacrifices while holding onto big ambitions.

The September 2023 Canadian MHOI is at 86 (negative/pessimistic)—for the third month in a row The domestic economy may be in a recovery mode, but it’s still in rough shape and it may get worse before it gets better. Also, there’s no denying that Atlantic Canada’s cost of living struggles are being blamed on the carbon tax and is costing the Trudeau Liberals dearly.