US PUBLIC OPINION POLLS

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October 2023 American Maru Household Index

The October 2023 American MHOI is down three points from 86 last month to 83 (negative/pessimistic), driven primarily by a grim assessment of the state of the economy and its outlook as the debt ceiling showdown returns from last June—this time worsened by a Congressional quagmire caused by the unprecedented ouster of Speaker Kevin McCarthy.

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Worse off and struggling

A new Forbes/Maru Public Opinion poll finds that more Americans say they’re worse than better off compared to four years ago and many will struggle to make ends meet over the months to come—the highest level recorded since July 2020. And, despite half of Americans being worried about day-to-day finances—surging from last months sounding—when they are asked which of the two main parties would be best for their pocketbook, the Democrats get the nod over their Republican counterpart.

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Wrong track economy

A new Forbes/Maru Public Opinion poll finds that while most Americans continue to believe the state of US economy is on the wrong track, there’s a rise in optimism that both the national and local economies will likely improve.

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June 2023 American Maru Household Index

This month’s American Maru Household Outlook index (MHOI) is at 86 (negative/pessimistic), down one point from last month. This month’s standing is a step back to the same level in January 2023 but still well above its lowest level reported back in July 2022 (79). It also marks the end of an apparent upswing in sentiment since February, keeping in mind that it hasn’t been on a positive plateau since the MHOI commenced in April 2021.

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Hacks versus fraud

A new Maru Public Opinion poll undertaken for The Zebra, which provides an independent online auto insurance comparison tool, finds that the youngest auto-insured drivers are far more likely than their older intergenerational counterparts to consider perpetrating a soft fraud on their auto insurer to save on auto insurance or get more money from the company—and the same appears true when asked if they’ve carried out such a deed.

The study examined knowledge about and practice of a “hack”—a phrase used to describe how drivers try to save on auto insurance or get more money from the company—some of which are legitimate while others are not.

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April 2023 American Maru Household Index

The American Maru Household Outlook Index (“MHOI”) is at 84 (which is negative/pessimistic because it is under the base index of 100) and is down two points from last month’s measure of 86. This is still well below its highest mark recorded in its April 2021 inception index measure of 100 (which is neutral because it is the index benchmark).

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American and Canadian top priority

—As U.S. President Joe Biden visits Canada for the first time since taking office, the results of a new Maru Public Opinion /GZERO Media poll finds that while Canadians may think less of the improvement of the Canada/U.S. relationship than Americans do today compared to the Trump era five years ago, they near unanimous on one major potential action being a top priority: both Canadians (91%) and Americans (93%) want security and intelligence efforts boosted to stop foreign powers undermining democracy.

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March 2023 American Maru Household Index

The American Maru Household Outlook Index (“MHOI”) is at 84 (which is negative/pessimistic because it is under the base index of 100) and is down two points from last month’s measure of 86. This is still well below its highest mark recorded in its April 2021 inception index measure of 100 (which is neutral because it is the index benchmark).

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Americans more upbeat on economy

A new Maru Public Opinion poll released today finds Americans are more upbeat about the national economy and the outlook for their local economy than last month. However, while they may be more upbeat than last month—especially where half (51%) are now optimistic that their local economy will improve in the next sixty days—majorities believe the state of the US economy is on the wrong track (61%) and (52%) don’t think the national economy will likely improve over the next sixty days.

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