Black Friday in America 2020
A survey published today by Maru/Blue Public Opinion Research finds that a majority of Americans (61%) say they may be spending on Black Friday The survey also revealed:
Of those who indicate Yes/Maybe (61%) to spending, their top purchases are:
• Clothing/Accessories 50%
• Electronics (e.g. television, Tablets, DVD player, musicplayers, video game console, etc.) 35%
• Gift Cards 32%
• Toys 30%
• Health and beauty products (e.g., make-up, perfume etc.) 25%
• Videogames 25%
Overall, thinking of their Christmas or holiday shopping:
• Four in ten (42%) started earlier-than-usual or at the usual time for Christmas or holiday shopping
• As many (43%) will take my time for Christmas or holiday shopping 43%
• And one in seven (15%) indicate “either/I don’t do this” 15%