US Black Friday 2021
Maru Public Opinion released the findings today of a survey for the American City Business Journals (ACBJ) revealing that two thirds (66%) of Americans have intentions (the propensity) to participate in Black Friday on November 26, 2021, shopping compared to 61% who said they would do so last year at this time. This suggests shopping propensity is stronger for this year’s Black Friday than in 2020 (up 5 percentage points).