UNSTRUCTURED (TEXT) DATA
Unlock the value from unstructured data and customer comments.
Our unstructured data engine has flexibility and an open-platform nature which makes it ideal for uncovering pain points, tracking issues, and prioritizing action for customer feedback, live chat conversations, customer and product reviews, customer service transcripts, qualitative feedback, video transcripts.
Harness the power of verbatim by understanding, quantifying, and tracking comments. Customize features, algorithms, and categories in a few simple steps to ensure outputs and results are relevant to your touchpoints, business, and marketplace.
Our capability empowers the researcher to create bespoke analysis code frames designed for the client and the issue at hand. And the power of our AI tool creates structure, pattern, and meaning from data sets. The combination of empowerment to search and to consider machine learning analytics leads to acute insight.
Discovery tool
For when you don’t know what people are talking about yet
Classification tool
To quantify the scale & severity of the themes in a transcript
Sentiment tool
To prioritise focus & truly understand customer reaction
Designed to minimize risk, capitalize on emerging trends and take immediate, informed action, Text Analytics allows you to:
Analyze thousands of comments at any one time
Interrogate feedback directly from surveys or by importing existing textual data
Discover themes, topics and subjects within unstructured data
Understand the positive or negative emotions associated with verbatim
Create and modify code-frames to business needs and begin quickly and easily categorizing comments
Analyze comments in up to eight languages
Visualize data with word clouds or contextualize with charts and graphs
Export categorized results
Meaningful insights from unstructured data
Discover new themes or trends in unstructured data sets using the very latest AI technology. Using machine learning algorithms alone, Maru/HUB’s Topic Modelling tool quickly and automatically groups relevant textual comments together into clusters without the need for user-defined rules.
Fast
Processes thousands of comments in just minutes without the need for human intervention.
Connect
Better connect with customers by unearthing previously hidden insights overlooked by manual interpretation.
Grow
Maintain a competitive advantage by identifying new opportunities with AI-powered forecasting and analysis.
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Public Opinion Poll
We deliver insights into citizen-consumer attitudes, opinions, & behaviors. We snap polls for collaborative media partners & clients alike. Read our latest public releases.
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Maru Insights Blog
Learn how Maru’s enterprise software ecosystem uses data to discover insights and hear directly from our advisory experts on the latest industry trends, gaps, & opportunities.
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Maru Research Papers
Want a more in-depth look into our research? Hear from our experts on how Maru provides data-driven, scalable solutions to meet our client’s insight needs.
The Experience & Insights platform
To learn more about Maru's powerful research ecosystem and how we deliver insights at speed, please contact us today.