THE EXPERIENCE & INSIGHTS PLATFORM
SOFTWARE + ADVISORY SERVICES
Maru helps its clients make informed decisions in real-time by combining proprietorial software, deep industry experience, unique IP in system 1 apps and access to the best minds in research across a number of geographies. Our flexible service model means our clients can choose to self-serve in this platform directly to create, launch and analyze projects; or choose to utilize knowledgeable support from insights experts.
SOFTWARE IS THE FOUNDATION OF OUR OFFER
Our research capabilities are deeply rooted in our proprietary Maru/HUB platform, which powers our research worldwide. From multi touchpoint Customer Experience (CX) and Customer Experience Management (CEM) to Panel Communities and on, HUB allows multiple data streams to be integrated into a single ecosystem, facilitating the real-time analysis of behavioral, transactional and attitudinal information to deliver insights at speed.
The Maru/HUB platform has the broadest capability set available on the market. It includes text analytics, advanced analysis and reporting, sophisticated survey authoring, and compelling data visualization tools in addition to, remarkable market leading innovations in conversational AI, machine learning based modeling of unstructured data and video data capture.
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Public Opinion Poll
We deliver insights into citizen-consumer attitudes, opinions, & behaviors. We snap polls for collaborative media partners & clients alike. Read our latest public releases.
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Maru Insights Blog
Learn how Maru’s enterprise software ecosystem uses data to discover insights and hear directly from our advisory experts on the latest industry trends, gaps, & opportunities.
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Maru Research Papers
Want a more in-depth look into our research? Hear from our experts on how Maru provides data-driven, scalable solutions to meet our client’s insight needs.
Software:
Broadest ecosystem of capabilities from CEM, CX to Insight Communities to Agile Survey Engine
Self serve enabled
Proven internationally
Best in class security and compliance
Fully flexible service model
Advisory Services:
Vertical expertise
Based on Feel Behave Think
IP embodied in multiple system 1 tools and apps
Market leading in Innovation, IC’s and CX
Maru/HUB’s capabilities at a glance
Our range of integrated technologies are designed to work seamlessly alongside one another so you can create a commercial, flexible programs for your exact business needs.
HUB has scale: it is processing 10s of millions of surveys per year; and it is fully scalable because of its modular architectural design.
All your data and insights in one powerful platform for every commissioned project: self to full serve. Bring research projects together into one ecosystem.
Insight is enabled by the ability to see the results from every project in a single easy to access and use location. That’s why HUB has enabled our clients to access every commissioned project in their install regardless of the country of commission, the type of project or the extent of our services added to the project.
Use of the HUB platform offers real time visibility to the corporate of every project in its install regardless of whether the project is DIY or assisted or full serve.
Survey Authoring and Analysis & Reporting environments for both agile and strategic project types
Automated wizard-based end to end configured solutions available
Unlimited user accounts with flexible user management
The Experience & Insights platform
To learn more about Maru's powerful research ecosystem and how we deliver insights at speed, please contact us today.
HUB
ecosystem
characteristic:
1.
Data from primary and secondary research projects integrated with behavioral and transaction data sets
2.
Data collection agnostic
3.
Elegance of interface and operation that enables the DIY user to adopt quickly and easily
4.
Power of operation so the super user can decide for themselves how they execute analysis and reporting of data
5.
Automated to remove manual tasks for the user
6.
Integrated to execute end to end
7.
World beating analytics/reporting engine
8.
The most progressive (and expansive set of) system 1 apps available today
9.
Best-in-class security and compliance
10.
Proven resiliency that guarantees international SLAs
Constant innovation
The modular architecture of HUB allows our teams to constantly innovate, expanding our toolkit without impacting performance and enabling us to quickly respond to the changing needs of the market.
VALUE ADDING ADVISORY SERVICES
Our approach is loaded with iterative learning that drives smarter thinking and better outcomes.
We believe that what people say and do is often different. We are convinced that the industry has been too focused on what consumers Think, ignoring how people Feel and the dominant role emotions play in how consumers Behave. With HUB apps and our world leading solutions IP we deliver a radical new approach to close this Say-Do gap.
We are uniquely positioned at the intersection of Behavior and Emotion. Our approaches are deeply rooted in the wealth of behavioral science work that shows consumers Feel then Behave and lastly Think. By evaluating research issues through both System 1 and System 2 lenses we provide a connected and holistic view of consumer response.
We believe that key decisions need to rely on robust data with integrity. Made up of deeply engaged, known respondents, our online market research communities offer high quality, highly scalable samples. We come to the table armed with expert knowledge of the panel and data services market, and combine this expertise with superior quality sample backed by innovative survey software and primary research technology.
In markets with no owned panels, we have built a global quality certification program in an effort to provide reliable, consistent, quality sample to our clients. Sample vendors must pass our certification program to become preferred suppliers. We are all about premium quality sample, and we ensure that the markets where we do not own panels adhere to the same high-quality standards we implement on our own panels. This proven proprietary methodology measures validity by comparing survey results to what has been measured in censuses, household studies conducted by statistical agencies and other reliable data sources. We also measure test-retest reliability. This rigorous testing ensures quality that is Sample Certified.
THIS COMBINATION OF SOFTWARE AND ADVISORY SERVICES ENABLES OUR FULLY FLEXIBLE SERVICE MODEL
Our Maru/HUB ecosystem enables our flexible service model which means we work how you want to. Select the right service model for your business on a project-by-project basis for maximum value.
We believe that we have a unique combination with our world leading software combined with our deep advisory expertise. This combination allows Maru to promise holistic understanding, insight and action: to paint better pictures, faster.
OUR VALUES
Integrity, innovation and intellectual generosity are at the core of our values.
Our people represent some of the best minds in research who believe passionately in the work we do for our clients every day. We put our clients first, at the centre of everything we do. We want our work to be of the highest possible standard, insights based on high quality data, results with integrity.
We are committed to innovation for our clients, our industry and our people. We have a spirit of Kaizen, continuous improvement, which permeates every part of our company. We challenge norms, conventions and lazy thinking. We are totally committed to rigor, discussion and momentum. We continuously review, improve and evolve methodologies and technologies to drive meaningful insights which create more value for our clients.
Our people are experts in their field. We have the confidence to express opinion and the sophistication to accept and discuss the views of others. We believe that the friction of review and discussion creates creative, strategic and intellectual leaps. We encourage and thrive on the intellectual generosity of those who want to put their thinking and ideas to test!
The Experience & Insights platform
To learn more about Maru's powerful research ecosystem and how we deliver insights at speed, please contact us today.