INSTANT QUALITATIVE
Harness a deeper understanding of customers with instant, measurable opinion
Ready in just minutes, Maru/HUB’s Instant Qualitative Environment brings together cutting-edge qualitative methodologies, in-depth analysis tools and direct access to quality, known respondents together in one secure, engaging platform.
Research leaders need a quick and easy way of integrating all online qual elements into one simple-to-use platform to free moderators to go deeper to uncover greater insights.
Designed to engage, explore and analyze qualitative research deeper than ever before, Maru/HUB’s Instant Qualitative Environment is ideal for ad hoc exploration and in-depth, complex studies, Maru/HUB’s Instant Qualitative Environment combines;
Flexible recruitment options from customer lists, existing projects and known respondents.
Cutting-edge, immersive methodologies utilizing System 1 approaches.
Expert moderation to uncover a holistic understanding of consumer response.
Real-time, in-depth analysis capabilities powered by AI.
Combining qualitative research with behavioral science
Supported by an expert team of qualitative strategists, Maru/HUB’s Instant Qualitative Environment integrates a range of System 1 tools and projective techniques to dig deeper into human decision-making processes. Uncover unconscious attitudes, biases and thought processes through imagery, media and creative questioning for a more holistic understanding of consumer response.
Uncover hidden insights at speed
Built-in analysis and reporting tools make it easier and faster to get to the insights that matter.
Maximize opportunities by unearthing the areas that matter the most to customers. AI-powered Topic Modelling can even help uncover trends and patterns in data overlooked by human interpretation.
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