MARU/BLUE

In a world of suspect information, we deliver reliable, reproducible results

The Maru/Blue tribe are our team of dedicated sample and data services experts who lead the world in data quality with their owned panel assets and international partnerships. As part of the Maru Group, we come to the table armed with expert knowledge of the sample and data services market, and combine this expertise with superior quality information backed by innovative software.

We connect our clients with expertly profiled known respondents. The result? Reliable, reproducible insights. We deliver instant access to the general population, specific markets, and your customers or your competitor’s customers.

Market communities are the solution for on-demand and ongoing access to relevant North American and UK audience segments. Made up of deeply engaged, known respondents, our online market communities offer high quality, highly scalable samples.

Our market communities are made up of deeply engaged, well-curated respondents who provide intelligence on an as-needed basis. Quality responses produce actionable insights you can count on, enabling you to make intelligently informed decisions.

We profile our panelists on a huge array of demographic, consumer, and social variables – about 3,000 in total. This allows us to pin-point very specific target groups, to help clients gain a deeper understanding of the audiences most relevant to their research needs. As our community members are the “source” of data that drives your business decisions, maintaining a quality community is paramount. We have an expert in-house team dedicated to maintaining a positive relationship with our community members, as well as continually enhancing our rich profiles.

In markets with no owned panels, we have built a global quality certification program in an effort to provide reliable, consistent, quality sample to our clients. Sample vendors must pass our certification program to become preferred suppliers. We are all about premium quality sample, and we ensure that the markets where we do not own panels adhere to the same high-quality standards we implement on our own panels. This proven proprietary methodology measures validity by comparing survey results to what has been measured in censuses, household studies conducted by statistical agencies and other reliable data sources. We also measure test-retest reliability. This rigorous testing ensures quality that is Sample Certified.