MARU/MATCHBOX

Helping companies paint better pictures, faster

The Maru/Matchbox tribe is our group of highly skilled research practitioners with deep advisory expertise. As part of the Maru Group, we are a different breed of global insight partner, built on proprietary software that enables our experts to connect with the people that matter most to our clients.

Sometimes data and market intelligence tell only part of the story. Our clients are sector experts, and our teams are too, making us uniquely positioned to understand the nuances and challenges our clients face. Our global research and consulting teams draw on their extensive experience partnering with global organizations to drive brands forward and provide cutting-edge solutions.

Our approach is loaded with iterative learning that drives smarter thinking and better outcomes, reflecting our interest as both researchers and stakeholders in empowering our clients with insights that build meaningful connections with their customers. To this end, we present our clients with the best teams and with the specific expertise needed to ensure the success of their endeavor.

Uniquely positioned at the intersection between behavior and emotion, we help organizations better understand customers holistically: not just how they think attitudinally, but, more importantly, how they Feel, Behave and Think. By capturing emotion through visual and implicit techniques, we uncover why and how customers connect emotionally and subconsciously with our clients’ brands, products and services.

We start by utilizing passive System 1 tools to understand the strength and influence of subconscious connections – capturing the emotions that overwhelm the human decision-making process. We then layer on choice-based methodologies to replicate how consumers truly behave when faced with decisions. Our approaches are deeply rooted in the wealth of behavioral science work that consumers Feel then Behave and lastly Think. By evaluating research issues through both System 1 and System 2 lenses we provide a connected and holistic view of consumer response.

You can partner with our global insights experts accessing the best minds in research and deep industry experience to help you execute end-to-end behavioral research projects. All using the latest innovations in quantitative and qualitative insight generation.