CASE
STUDY

Context

Insurance company looking for a research partner who can support them across a range of different needs.

Solution

Engaged Maru’s flexible service model:

• Users across their Insight Team Self-Serve with Authoring Pro and Analysis & Reporting

• Deployed a multi touchpoint CX program, with Assisted Serve support from Maru on design, deployment and strategic insight

• Full Serve execution of strategic research projects, leveraging Maru’s Feel, Behave, Think framework

Outcomes

• 21% saving on platform costs through consolidating activity in Maru/HUB

• Up to 50% less time spent programming surveys compared to previous tools

• Client users feel supported and are able to execute with confidence

Context

Global Pharmaceutical company was seeking an innovative solution for early stage ad concept screening. Conducted a blinded validation test with previously executed creative concepts

Solution

Maru executed a Concept Connections solution in HUB based on our Feel, Behave, Think framework.

Utilizing a monadic design in which each concept was assessed using:

• Scalar metrics

• Choice based trade off (MaxDif)

• Implicit Association Task (IAT)

• Visual Semiotics

Outcomes

• Validated and replicated the same findings as the traditional scalar methodology

• In addition provided enhanced insight into ‘why’ behind the ‘winning’ concept.

• Achieved a 60% cost saving compared to traditional methodologies

• Executed 50% faster than traditional methodologies

Context

Beauty company looking for a new solution to improved their 17 market brand tracker program.

Solution

Maru simultaneously deployed a multi-mode, multi lingual program in HUB to all 17 markets, enabling:

• Reduced set up time and enhanced fieldwork monitoring

• Pre-built reporting prior to fieldwork closing

Outcomes

• Reduced the speed from launch to initial findings by over 50%