Emmy Winner Impact

A survey published today by Maru/Blue Public Opinion Research North America undertaken for Variety finds that when Americans know an Emmy Award was recently handed out to a particular show, one in 10 (10%) admit that the win has impacted their interest in watching the show to the point where they may subscribe to the network carrier.

The 72nd Primetime Emmy Awards honored the best in U.S. prime time television programming from June 1, 2019, until May 31, 2020, as chosen by the Academy of Television Arts & Sciences. The ceremony was held at the Staples Center, while winners gave speeches virtually from their homes or select venues on September 20, 2020.