Contrasting Consumer Investment and Finance Outlooks

A survey published today by Maru/Blue Public Opinion Research North America contrasts Americans with and without money as the pandemic continues to surge across the country: while one third (35%) of Americans say they will invest in the financial markets because now is a good time to do so, almost half (46%) will not have enough personal/family investments and savings for the future.

And in a tumultuous economy nowadays, the bottom line of the research findings is stark: while some may have money to play the market with, one quarter (23%) of Americans (almost 53 million US adults) have nothing saved to cover any unexpected costs or needs.

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Making Ends Meet

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US Consumers House and Big Ticket Buying Intentions