Living comfortably elsewhere

In early December, Maru Public Opinion collaborated with Calgary-based Janet Brown Opinion Research to produce the results of an opinion survey titled Brand Alberta based on having Canadians—including those living in Alberta—rate eleven attributes associated with the province.

The national public sentiment concerning one of the attributes provoked a made in Alberta response—even from Premier Jason Kenney—when it revealed that exactly half the country (50%) would find Alberta to be a place where they would feel comfortable living.

To say the least, it caused quite a stir—especially when some wrongly attributed the poll as measuring whether people would or wouldn’t want to move to the province.

So, it begged two questions…

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Canadians halfheartedly ring in 2022