Maru = World Leading CX and Insights Software + Advisory Services
March 5, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced an update to their company positioning.
Ged Parton, CEO of Maru, explains, “We have progressed these last 5 years. Our technology is no longer solely the enabler of the business and our processes. It is now also sold directly to clients as a stand-alone product and of course in conjunction with our various services.”
Maru services are comprehensive and varied. Maru offers Quantitative Research design, execution and insight. Qualitative Research design, execution and insight. Customer Support for self-serve and assisted-serve users of their software. Development led configurations of their software. Complex analytics services. And of course, Sample & Data services. In short, they offer multiple services delivered by brilliantly talented expert professionals.
“To reflect this updated positioning, we want to follow the market convention and describe our offer as including our software. The change will better integrate and strengthen the brand’s narrative of Software and Advisory Services. The change will also reduce complexity of branding and create stronger efficiencies with the alignment of our Maru/Matchbox and Maru/Blue brand to the Maru brand.
To thrive we need to evolve over time to remain relevant. And of course, we need to stay sharply focused on our messaging and brand to accurately reflect what we offer. This is key to ensure that all of our external stakeholders including our customers really understand what we are all about, Parton added.”
ENDS
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Megan Paul
About Maru Group
SOFTWARE + ADVISORY SERVICES
Maru is a world leading CX and Insights Software & Advisory Services company. Maru was founded to disrupt the data and insight delivery industry with a combination of Software & Advisory Services delivering data in real-time via a unique service model. Maru helps its clients make informed decisions in near real-time by combining proprietorial software, deep industry experience and access to the best minds in research. Maru’s flexible service model means our clients can choose to self-serve our Software directly to create, launch and analyze projects; or choose to utilize our Software with knowledgeable support from insights experts. Maru successfully delivers major national and international CX and CEM programs for Enterprise organizations.