Maru launch Brand Health Tracking solution connecting the role of brand in consumer decision making
February 24, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced the launch of Brand Health Tracking, a combined System 1 and System 2 research solution designed to deliver actionable data with agility and speed.
Powered by HUB, Maru’s proprietary software, Brand Health Tracking solution enables businesses to take real-time, tangible action from brand health research. HUB combines tracking data with all other research to provide total visibility of results in real-time, while the software’s System 1 and System 2 methodologies deliver a unique and holistic view of brand performance.
Ged Parton, CEO of Maru Group, explains, “We’ve put together this solution to satisfy the client need for tracking data delivered efficiently at speed. Our tracking programs deliver holistic data to clients rapidly, effectively real-time, saving weeks versus legacy programs because of our proprietorial software.”
Parton added, “I am super excited by the decision-making benefits to our clients of this combination of our brilliant software, System 1 based apps, and the deep expertise of our advisory people.”
Todd Trautz, Chief Innovation and Solutions Officer expanded, “Traditionally brand health trackers tend to focus on a multitude of metrics, often without taking into account the role that brand plays in consumer decision making, that can take weeks to analyze. This results in a wealth of brand health data that’s very difficult for business leaders to act upon.”
“Our Brand Health Tracking solution closes the gap between what consumers Say versus what they Do by accurately capturing how consumers make decisions using our System 1 and System 2 method. With our software, we can uncover the emotional and rational pathways that drive brand choice and enable better, more informed, more confident decision-making in real-time with a completely new approach to brand health measurement,” Trautz added.
Maru’s Brand Health Tracking approach is another Software & Advisory Services solution from the company used by Maru clients on major multi-market programs.
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Megan Paul
About Maru Group
SOFTWARE + ADVISORY SERVICES
Maru is a world leading CX and Insights Software & Advisory Services company. Maru was founded to disrupt the data and insight delivery industry with a combination of Software & Advisory Services delivering data in real-time via a unique service model. Maru helps its clients make informed decisions in near real-time by combining proprietorial software, deep industry experience and access to the best minds in research. Maru’s flexible service model means our clients can choose to self-serve our Software directly to create, launch and analyze projects; or choose to utilize our Software with knowledgeable support from insights experts. Maru successfully delivers major national and international CX and CEM programs for Enterprise organizations.