UNCOVERING HIDDEN INSIGHTS AND BEHAVIOR WITH THE WORLD’S FIRST IMPLICIT RESPONSE DATA COLLECTION PLATFORM

This first-ever implicit response data collection platform will exponentially grow your data.

Brands look to consumer feedback to design and successfully market the products and services consumers want and need. Getting useful feedback can present a problem; consumers often cannot, or will not, tell us what they internally believe to be true. This leads to data inaccuracy as consumers either over or understate agreement on consumer insight issues. We observe this disconnect between what consumers tell us and how they behave in the say-do gap. What consumers don’t tell us impedes our ability to predict and explain behavior leading to misinformed business decisions.

For decades, researchers have relied almost exclusively on scalar questions to uncover insights. Traditional scalar data does not capture the processes by which people make decisions. A consumer who chooses a response quickly and a consumer who hesitates and is unsure but ultimately arrives at an answer are treated equally, even though the strength of the response and the predictiveness of behavior are very different.

By understanding what your consumers internalize as truths, we can predict their behavior more accurately. Implicit Response Testing (IRT) helps us understand what consumers store subconsciously about your brand, product, or service and what influences their behavior.