Whitepaper
TURBO CHARGE THE EFFICACY OF CX PROGRAMS
By Focusing on Real-Time Touchpoints to Engage Front-Line Staff
Loyal customers are the epitome of a successful business – that’s why researchers have poured so much into developing an accurate way of measuring and predicting customer loyalty.
It’s also why brand advocacy metrics such as Net Promoter Score are so popular amongst today’s businesses. The logic suggests that an improving NPS translates into a wider group of loyal customers who bring with them more and more revenue.
But have you ever considered the internal impact brand advocacy metrics are having, especially on your Customer Experience (CX) program?
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