Whitepaper
THE DIGITIZATION OF RESTAURANTS:
Understanding the 5 Faces of Digital Eating
Digitization is changing everything: the way we interact, how we spend our time and, increasingly, how we eat.
Restaurants and grocery are on the cusp of radical change as their offer becomes increasingly digitized. New England Consulting Group founder Gary Stibel has gone so far as to quip “It’s not the food, stupid. It’s the tech that matters.”
To understand who is doing what with digital food, we explored with U.S. consumers what digitization means for restaurants and grocery. In this report, we introduce the five faces of digital eating in America, and point to opportunities to innovate in ways that produce winners.
The world of restaurants is on the cusp of dramatic change. Digitization is poised to rearrange the market, creating new winners and losers.