SPECIAL REPORT
SPORTS’ NEW TV FORMULA
Variety partnered with Maru to survey fans of major U.S. leagues, including the NFL, NBA, and MLB. The results depict a radically different type of fan who values brand extensions into areas of interest while placing less value on watching whole games.
Sports are at an evolutionary juncture. Some will be more adept than others at adapting to suit the tastes of new fans. Decisions made in the next few years will have a magnified impact on the next generation of emerging fans and how they both watch TV but also engage in general with the leagues.
Read on to learn about:
How fandom is changing with a new generation of fans aging into sports.
What viewership trends for leagues suggest for the future of the televised sport.
Challenges facing football, baseball, basketball, soccer, pro wrestling, college sports, NASCAR, hockey, and golf.
-
Public Opinion Poll
We deliver insights into citizen-consumer attitudes, opinions, & behaviors. We snap polls for collaborative media partners & clients alike. Read our latest public releases.
-
Maru Insights Blog
Learn how Maru’s enterprise software ecosystem uses data to discover insights and hear directly from our advisory experts on the latest industry trends, gaps, & opportunities.
-
Maru Research Papers
Want a more in-depth look into our research? Hear from our experts on how Maru provides data-driven, scalable solutions to meet our client’s insight needs.