Maru Launches Must Read Book for Insights Professionals

“It’s time for an insights revolution.”

Toronto, Ontario, October 25, 2018: Maru/Matchbox, a sector-focused consumer intelligence firm, has published a must-read book for the market research sector, The Insights Revolution: Questioning Everything. Authored by Andrew Grenville, Chief Research Officer of Maru/Matchbox, The Insights Revolution, brings together over 30 interviews with leading insights professionals, marketers and strategists from around the world to present a radical call to action for the industry.

Drawing on expert testimonies, original research and a wide-ranging body of literature, Grenville provides an analysis of an industry facing a number of existential challenges, including an ever-expanding ocean of data, unprecedented demand for real-time insights, and the continuous development of new technology that quickly out-dates traditional working practices.

In The Insights Revolution, Grenville sets out a roadmap for structural change in the sector – tackling the out of date approaches and methodologies and advocating a new approach to insight generation, designed to support the insights industry as it overcomes the challenges it currently faces and proposing new ways to regain its influence in the boardroom.

Grenville is an industry expert with more than 30 years in the insights and market research sector. During this time, he has witnessed the relevance of traditional research approaches and methodologies dwindle. Surveys and focus groups are outpaced by the speed at which corporations are required to make strategic decisions. With a technological revolution taking place outside of the sector, and the resulting surge of data requiring timely and accurate insights, the market research industry has become out of step with the need to analyze and interpret information at speed.

Reinforced by the perspectives and commentary sourced from his industry peers, Grenville proposes a fresh approach for the insights industry. He calls for insights leaders to “take action, not orders” and focus on providing insight that benefit their clients’ core business strategies, rather than just their marketing strategies, so that insights can reclaim its seat at the top table.

“The insights industry needs to earn its place in the modern boardroom. This book is an exploration of the changing dynamics within our industry and the collective lessons we have learned, but not sufficiently acted upon. The insights industry is at a real turning point in its development – and needs to evolve fast or face the threat of extinction”, says Grenville.

Ged Parton, CEO of Maru Group, said: “This book provides a wake-up call for the industry and is a must read for the current and future generations of our sector’s leadership. The Insights Revolution underlines why technological innovation is central to Maru Group. It reflects our belief that the sector needs transformation, to which we have committed through investments in cutting-edge technology and innovation.”

The Insights Revolution: Questioning Everything is available for purchase on Amazon.

About Maru/Matchbox

Maru/Matchbox has been pushing the boundaries of the customer market insights space for over a decade. We are a sector-focused consumer intelligence firm delivering better client outcomes. Our expert teams are deeply invested in key sectors of the economy, delivering insights and analysis backed by superior quality data.

Contact: media@marumatchbox.com

About Maru Group

Maru Group (“Maru” or “The Group”) is a technology-enabled market and customer insights company, whose brands are leading the way in the provision of research, insight and advisory services powered by cutting-edge technology and innovation. The Group is quickly emerging as an exciting challenger brand, disrupting the traditional market research and insights industry.

Established in 2016 by industry veteran Ged Parton, Maru uses in-depth knowledge of industry sectors and its state-of-the-art technologies to equip its clients with targeted and relevant insights at speed. These insights enable Maru’s clients to adapt their corporate strategy and innovate quickly to stay ahead of the competition.

The Group is developing a portfolio of market-leading companies with growth characteristics, talented management teams and collaborative cultures that prize intellectual generosity.

Maru is backed by Primary Capital Partners LLP, a UK-based provider of private equity finance for high potential and growth companies.

For more information please visit here.