Maru Group acquires Hispanic panel Tú Cuentas
London, 18 June 2018 – Maru Group (“Maru” or “the Group”), the technology-enabled customer insights company, today announces Maru/Blue’s acquisition of Tú Cuentas, a Hispanic research panel targeting Spanish speaking communities in the U.S. The addition of Tú Cuentas to Maru/Blue’s range of Market Research Online Communities will significantly strengthen the company’s research capabilities with the Hispanic population.
Founded in 2010, Tú Cuentas is a Hispanic market research panel with over 8,000 registered members in the U.S. Its proprietary online research platform targets Hispanic communities and gathers insights from both open community discussions and private Market Research Online Communities.
Launched in April 2018, Maru/Blue provides its clients access to high-quality known respondents from market communities. In addition to the rich insights delivered by Maru/Blue’s well-established market research communities, Springboard America, Springboard America Business, Maru Voice Canada, and Maru Voice Canada Business, Tú Cuentas will provide Maru/Blue’s clients with new access to well-curated responses from a deeply-engaged Hispanic community.
Ged Parton, CEO of Maru Group said: “This is an exciting time for Maru Group. We have recently launched Maru/Blue, opened a new hub in Latin America and made a raft of senior appointments across the Group in the first half of 2018. Our acquisition of Tú Cuentas represents another strategic addition to the Group that will consolidate and enhance Maru’s insight capabilities within one of America’s largest communities.”
Rob Berger, Managing Director of Maru/Blue added: “Maru/Blue is committed to providing clients with high-quality, reliable and actionable insights from a range of quality sources. The addition of Tú Cuentas’ well-established community to our bank of capabilities will greatly enhance our offering, adding valuable insight from the U.S.’ significant Hispanic population.”
Ends
For further information, contact:
Caitlin Griffith
Hawthorn Advisors
+44 (0) 20 3745 4960
c.griffith@hawthornadvisors.com
Daniel Rolle
Hawthorn Advisors
+44 (0) 20 3745 4960
About Maru Group
Maru Group (“Maru” or “The Group”) is a technology-enabled market and customer insights company, whose brands are leading the way in the provision of research, insight and advisory services powered by cutting-edge technology and innovation. The Group is quickly emerging as an exciting challenger brand, disrupting the traditional market research and insights industry.
Established in 2016 by industry veteran Ged Parton, Maru uses in-depth knowledge of industry sectors and its state-of-the-art technologies to equip its clients with targeted and relevant insights at speed. These insights enable Maru’s clients to adapt their corporate strategy and innovate quickly to stay ahead of the competition.
The Group is developing a portfolio of market-leading companies with growth characteristics, talented management teams and collaborative cultures that prize intellectual generosity.
Maru is backed by Primary Capital Partners LLP, a UK-based provider of private equity finance for high potential and growth companies.
For more information please visit here.
About Maru/Blue
Maru/Blue is a premium quality data services firm that provides reliable global data connections for brands, agencies, and market research. We create value for our clients by connecting them with expertly profiled known respondents. The result? Reliable, reproducible insights. We deliver instant access to the general population, specific markets, and your or your competitor’s customers.
We began disrupting the market community industry in 2000. Our market communities broke new ground, adding depth and richness to clients’ understanding of what motivates their customers and shapes their markets. Now, as part of the Maru Group, we continue to provide reliable global data connections for agencies, brands, and market research firms.
Springboard America, and Maru Voice Canada, established more than a decade ago, are a testament to our commitment and depth of engagement. More recently we developed the Maru Voice Business Canada and Springboard America Business Forum, both an excellent source for business to business research.
For more information please click this link.