Whitepaper
INNOVATIVE PAYMENT SOLUTIONS THAT CONNECT WITH CONSUMERS
UNIQUE INSIGHT ON THE EMOTIONAL AND RATIONAL PAYMENT SOLUTION NEEDS OF CONSUMERS THAT DRIVE CUSTOMER BEHAVIOR AND LOYALTY.
The U.S. market is rapidly adopting new payment solutions
Americans are embracing digital payments, with 82% (McKinsey payments survey) using in-app, browser-based, or mobile wallet (via cell phone) purchases in 2021. This market is evolving at pace, with 15% of digital wallet users saying they leave their residences regularly without the traditional plastic card. More recently, the rise of buy now pay later (BNPL) has also facilitated payments, with 30% of Americans having financed a purchase with this type of product. In addition, advances in open banking enable seamless integration into the checkout process.
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