Whitepaper

HARNESSING SUSTAINABILITY IN CONSUMER PACKAGES GOODS

US Research Report - A Moment of Great Opportunity


American consumers are consistently saying they are concerned about the environment. Feedback from our Maru Springboard America panel indicates that eight in 10 American consumers (78%) are concerned, with almost half (45%) being very concerned. Despite this ongoing concern over environmental issues, we observe a huge gulf between what people say and what they buy.

The role brands and companies need to play in sustainability becomes even clearer when we compare the expectations consumers have for their own behavior versus brands and companies.

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