Whitepaper
IT’S TIME TO PAY ATTENTION
to the Esports Industry
The world of gaming is growing wider and wider, and to meet the demand for Esports content, it is important to understand not only the sport itself, but also the millions of viewers who are invested it in.
Maru conducted a study among our deeply-profiled panel of consumers, aimed at determining if and how people watch Esports, and what draws them to it. The results not only confirmed the importance of “community” in the gaming world, but also indicated that Esports appeals to a wide range of audiences—old and young, male and female, urban and rural—making it primed for expansion into the media world more generally.