Whitepaper

DEFINING THE EXTRAORDINARY DIGITAL CUSTOMER EXPERIENCE

The 2022 E-commerce customer experience benchmark study


Using a unique capability in Maru’s research software platform, we evaluated over 4,000 touchpoint interactions across the e-commerce journey of 20 leading e-commerce websites. The platform captures feedback from profiled surveyors using their own devices (both desktop and mobile) in their own environment across the end-to-end customer experience on leading retail e-commerce sites. Consequently, you can be confident that customer feedback is free from any hot-house ‘lab’ conditions and represents the real experience.

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