Whitepaper
COST OF LIVING CRISIS
HOW CAN BRANDS CONNECT?
NEW INSIGHT THAT ENABLES YOUR BRAND TO MAKE MEANINGFUL CONNECTIONS IN TIMES OF CRISIS
We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress by taking a holistic view of stated attitudes and unlocking deeper emotional needs.
The cost-of-living crisis is impacting many people as prices rise ahead of income.
There is no playbook for these unique times. While the UK has weathered previous economic challenges, a combination of global and political turmoil and unprecedented economic uncertainty presents unique challenges to companies and brands looking to navigate this turbulence. This research investigates both stated attitudes and goes beyond the obvious to unlock how brands can make deeper, more meaningful connections in times of crisis. We explore how people Feel, Behave and Think about the response brands and companies are taking, and what the ideal response would look like.
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