Whitepaper
CONNECTION COMPASS:
How Emotional Connections Drive Donating
It’s Rough Waters for Charities These Days
The list of challenges facing charities today is long and daunting. The cost of acquiring donors is going up, while retention is going down. At the same time, the number of people making donations is declining, making each donor more precious.
That’s why we developed Connection Compass. Our solution provides direction and a clear path to sail by, while also revealing what is going on beneath the surface with people’s emotional connections to charities.
Our Compass gives you the most efficient route to stay one step ahead of the competition. Here’s why we developed it and how it can help you.